Customers, conversations, invoices, payments, ledger and AI — all in one simple business app.
Free forever plan · No credit card · Set up in 3 minutes
Good morning,
Sharma Furniture
24
New leads
12
Unread chats
₹28,450
Sales today
₹76,200
Outstanding
Good morning 👋
7 new leads today — 2 look hot
3 customers have overdue payments
Sales are 18% higher than yesterday
🧾
Invoice
👤
Customer
💬
You already run your business on WhatsApp. WhatsUp adds everything around it — without making you learn a CRM.
Every customer chat in one place, shared with your team.
A simple CRM that fills itself from your conversations.
Answers questions, qualifies leads and writes your follow-ups.
Describe what you want in one line. No flowcharts.
Make a bill in four taps and send it on WhatsApp. Free.
Who owes you what, with reminders that actually get paid.
UPI links on every invoice, recorded automatically.
One message to hundreds of customers, done properly.
No flowcharts. No node editors. Type what you want in one sentence and WhatsUp builds the automation for you.
“Whenever a new customer messages us, send our catalogue, ask their location and notify me when they are interested.”
WhatsUp builds
Send welcome message
Send catalogue
Ask location
Ask what they need
Create the lead and score it
Notify your sales team
Follow up after 24 hours
When
Someone new messages you
Then
Welcome them, send the catalogue, ask what they need, and tell your salesperson.
When
An invoice crosses its due date
Then
Send a polite reminder with a UPI link. Follow up again after two days.
When
A customer pays
Then
Thank them, send the receipt, and update the khata — instantly.
When
A customer goes quiet for 45 days
Then
Send a personal message based on what they bought last time.
Invoicing and khata are free forever, for every business, with no limit on customers. You only pay when you want AI and automation doing the work for you.
Invoice in 4 taps
Customer → items → preview → send on WhatsApp. GST worked out for you.
Khata that chases
Your paper ledger, but it sends the reminder so you don't have to make the call.
Money in faster
A UPI link on every bill. Payments record themselves against the invoice.
A CRM that fills itself
Every person who messages becomes a customer record. No data entry.
Not a foreign CRM with a rupee sign bolted on. Every detail is how you actually work.
₹ and lakh/crore
Money reads the way you say it
UPI payments
Links and QR codes built in
GST invoices
CGST, SGST, IGST and HSN codes
WhatsApp first
Where your customers already are
Hindi & Hinglish
AI replies in your customer's language
Made for mobile
Run everything from your phone
Start free. Upgrade when AI is saving you more than it costs.
For owners getting started
Free
For businesses that want to grow
₹999 /month
For teams running at scale
₹2,499 /month
WhatsApp charges its own fee per conversation (roughly ₹0.80). That is billed by Meta, shown separately in your account, and is not marked up by WhatsUp.
Stop switching between chats, a notebook and a calculator. Bring it all into one app.
We never read your personal WhatsApp chats